More Stories By Leonard Grace Leonard Grace is the founder of Broadband Convergent, an industry leader tech news and analysis for Broadband, Cable, Mobile, Wireless, and Telecom markets providing strategic direction, business trending, sprinkled with lots of opinion. Technology executives must focus on key business indicators with fast, effective and researched analytics to provide leading edge decisions that propel their organizations ahead of the competition.
Some useful details can include the location of their head office, approximate staff size, main value proposition, recent acquisitions or acquihires, names of key staff members, and so on. What makes them stand out among other major players in the field? You can research this by using social media channels and monitoring for mentions of the brand or their key products.
If time allows for it, use the information you have gathered to create at least one or two customer persona profiles. You need to determine whether your brand and the competitor are going after the same client base, and which characteristics of these target audiences may be intersecting.
Highlight any network that sees a lot of activity: How are people responding to their messaging? If yes, explain what is contributing to that success. If no, see if there are any opportunities for your business to take over more on this in the section below.
Opportunities and threats Once you have created profiles and determined the rough social media strategy for your competitors, see which ones are the closest to the niche that your company occupies.
This analysis presents you with a good chance to catch any potential threats from your competition. If another business is offering a similar product or service at a lower price to the same target market, how can you ensure that the customer chooses yours instead?
Evaluate the level of threat and use that benchmark to prioritize which potential risks you want to address first. Consider factors such as overall positioning and target market to figure out the threat level of different companies.
Social About the Author Olsy Sorokina writes about social media strategy and keeps a keen eye on the latest news in the world of social.View chandra shekher’s profile on LinkedIn, the world's largest professional community. chandra has 6 jobs listed on their profile.
See the complete profile on LinkedIn and discover chandra’s connections and jobs at similar benjaminpohle.com: General Manager-sales at Desai .
Coconut Oil Exports Data can be used for competitive analysis like Export Prices, Quantity, Pricing, Market Trends, Price Trends, Duty optimization etc. Few Sample Shipment records for Coconut Oil Exports Data from India is listed below. ⋆ Assumption Analysis through Primary and Secondary Market Research ⋆ Model Development, both Global and Domestic forecasting, competitive intelligence and decision support within Ipsen's Corporate Strategic Marketing department.
Medimix LiveTrackerTM Partner. CharlesView Solutions, LLC. Drexel University - College of Business and Industry: Pharmaceuticals.
Bruno is a distingushed strategy analysis expert especially in benjaminpohle.com Mecical Economics Evaluation! Visa mer Dölj The best supporting manager I have been working with in benjaminpohle.com: Business Development Partner, .
Feb 26, · Jeeva competes with Medimix and Chandrika in the ayurvedic category. The market for ayurvedic soap is cluttered with all major brand's having an extension in this category.
Like all the brands of Jyothi lab, Jeeva was launched in the market with a clear differentiation. In marketing competitor analysis, you assess the strengths and weaknesses of your rivals and it is a critical part of your own marketing strategy.