We've been providing Press Release Services since and we have a great track record with online and mainstream Media Coverage.
Competition for news space or air-time is always fierce when it comes to media coverage, and any ability you have to get your group's story, event, announcement or message into the media — and out to the public — should be used to advantage.
That is where a good media release can come to the fore. Why Use a Media Release? The short answer is to get free publicity — and this sort of publicity can be invaluable to the many community groups or organisations who have tight or no marketing and promotional budgets.
And having that free publicity appear in the editorial or "news" sections of the media makes it all the better — one of the benefits of publicity over paid advertising is that readers, listeners and viewers attach a greater credibility to something they see in the media as opposed to that same item being promoted through a paid ad.
Not only that, using a press release to gain publicity helps your group or organisation get the word out not just to your own members, supporters, donors and volunteers, but to potential supporters, members, volunteers and donors — providing opportunities for growth.
Preparing to Write a Media Release Preparation is vital when it comes to writing an effective, attractive and enticing media release. The closer you get to a media release that not only grabs the attention of those in the newsroom but and needs little work to turn into a story - the better chance you'll have of seeing it run.
Your preparation should include: Writing down all the major points relating to your story. In doing so, include information to get the media interested in your story, as well as the information the public needs to know.
Placing your points in descending order from most important to least important.
Do the first few points clearly explain the basics of your group's story, and are they attractive to the media? Finding an angle or a point of difference to makes your story more attractive.
This is especially important if your community group is staging the same types of event or announcing the same types of news. An example of this is a group staging an annual festival.
For the media release, they need to think about: What is it that is different about this year's event? Has it been revamped? Is it "bigger and better" than ever before?
What is planned that makes it unique from the previous one, and the one before that? Finding a human angle that makes the story warmer, or a "hook" that makes it more topical? Both of these points will make your media release and your story more attractive to the media.
Once your group has prepared, it is time to write. Writing Your Media Release Grab them Early On — the Headline It is vital when writing your group's media release to attract the journalist's interest right away. That is why the headline is so important.
You should put a bit of kick, and a bit of creativity, into the headline. Use a famous name, a bad pun, an attractive turn of phrase, a big funding figure — just make sure the journalist reads on and doesn't instantly throw your release away.
Half the battled is fought over the headline and opening paragraph. Keep it short and in active voice: This doesn't mean that you only send out media releases immediately before your event or announcement — you can send out releases saying "The Big Day is Coming" — but you want the media to tell people now that it's still some way off.
If the headline has got the media interested, then you need to win them over entirely in the first couple of paragraphs. Here are 10 tips to make sure your release "keeps 'em reading". If you can't do that then you might need to go back to the beginning and refine the message you are trying to tell.
List the points of interest you prepared earlier in descending order from the most interesting down. Use them as a basis for your release's structure. Try to write the release in the way that you would like to see it reported. Make it easy for journalists to find the best parts of the release, and structure it so it reads similarly to how it would appear in the newspaper or newsreader's introduction.
If it gets cut down to two paragraphs, it means the most important information survives.Writing a press release suited to search engines and social media is vital to online success.
The web and all its communities can take your content to a whole new level – and a whole new. Nov 10, · RULE #3: Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Writing a Media Release The ability to compile an informative, enticing and well-written media release is an invaluable one for community groups and organisations to possess. Competition for news space or air-time is always fierce when it comes to media coverage, and any ability you have to get your group's story, event, announcement or message into the media – and out to the public – should be used to advantage.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about . While writing a good press release is more of an art than a science, there are some tried and true strategies that work.
To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to . 1.) Advice on how to write press releases 2.) 76 Press release examples, samples, and templates available for free download.
Our free download includes dozens of media release .