Sign up Log in Introduction At the conclusion of this training, you should be able to: There are activities throughout this workbook.
Identify marketing opportunities 1. Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities 2.
Investigate marketing opportunities 2.
Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities 2. Determine probable return on investment and potential competitors 2.
Describe and rank marketing opportunities in terms of their viability and likely contribution to the business 3. Evaluate required changes to current operations 3. Identify and document changes needed to current operations to take advantage of viable marketing opportunities 3.
Ensure organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers 3. Determine and communicate viability of making changes to current operations to key stakeholders 3.
Document newly identified marketing opportunities and required changes Required Skills and Knowledge This section describes the skills and knowledge required for this unit.
Required skills culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities literacy skills to identify and interpret market information, to write in a range of styles for different audiences and to document outcomes and requirements numeracy skills to calculate and evaluate financial information on new marketing options research and evaluation skills to gain information on and interpret market trends to identify marketing opportunities.
Required knowledge key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as: Overview of assessment Critical aspects for assessment and evidence required to demonstrate competency in this unit Evidence of the following is essential: Context of and specific resources for assessment Assessment must ensure: Method of assessment A range of assessment methods should be used to assess practical skills and knowledge.
The following examples are appropriate for this unit: Guidance information for assessment Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: It allows for different work environments and situations that may affect performance.
Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts may also be included.identify and evaluate marketing opportunities to determine whether they can meet organisational objectives document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities.
Identify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Review of the Marketing Plan: The Westend Market Hotel, Sunshine North, Victoria, is a representative of one of the most known brand within the “exclusive business hotels of Australia.
BSBMKGB: IDENTIFY & EVALUATE MARKETING OPPORTUNITIES Identifying the Market As defined in “ Business dictionary “a marketer is a person whose duties include the identification of the goods and services desired by a set of customers.
This unit standard, BSBMKGB Identify and Evaluate Marketing Opportunities is about being able to identify, evaluate, and take advantage of marketing opportunities by analysing market data. Identify and Evaluate Marketing Opportunities Assessment Materials BSBMKGB IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES To achieve competency in this unit you must complete the following assessment items.
All tasks must be submitted together. Tick the boxes to show that each task is attached. * Task 1. Identify & Evaluate Marketing Opportunities BSBMKGB PRISCILA MANTOVANI TABLE CONTENTS benjaminpohle.com ways that Dell conducts research on its customers to continually improve products and services.
benjaminpohle.com are the features of Dell`s research?