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These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers.
The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.
It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. Highly successful at Go To Market strategies for its products.
Weakness of Lands' End, Inc. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Article continues after advertisement Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.
Limited success outside core business — Even though Lands' End, Inc. Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. One of the reason why the days inventory is high compare to its competitors is that Lands' End, Inc.
Investment in Research and Development is below the fastest growing players in the industry. Even though Lands' End, Inc. It has come across as a mature firm looking forward to bring out products based on tested features in the market.
There are gaps in the product range sold by the company. This lack of choice can give a new competitor a foothold in the market. Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Lands' End, Inc.
Right now the investment in technologies is not at par with the vision of the company. Opportunities for Lands' End, Inc. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Lands' End, Inc.
New trends in the consumer behavior can open up new market for the Lands' End, Inc. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.
Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lands' End, Inc. Government green drive also opens an opportunity for procurement of Lands' End, Inc.
A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Lands' End, Inc.
New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.
This investment has opened new sales channel for Lands' End, Inc.A case study is a way to apply the theoretical knowledge gained from the academic literature to real life situations that you may encounter in your work.
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