Pty Ltd is a food processing organisation located in Queensland, Australia. The initial research was focused on six local macro-environment factors that could potentially impact the product.
Download this Essay in word format. This is an objective that might have interest for an organization that has other revenue sources.
Use price as a tool to designate high quality and position the product as a quality leader. Whenever the market situation is in decline or at overcapacity, a company may choose a pricing level that covers the costs and allows it to remain in the market even though the profits may be affected.
This is usually a short-term strategy.
A company may choose price stabilization, thus avoiding price wars and maintaining a moderate profit level. The product won't have a line of cereals for specific medical problems e. Some of the most common price strategies refer to predatory, penetration and skimming pricing. The first refers to selling the products at a very low price meant to drive competitors out of the market or create barriers to enter the market, while the second refers to setting lower prices for the products in order to attain a larger, if not dominant market share.
Generally, penetration pricing is used when entering a new market or attempting to increase a relatively small market share. The strategy requires high demand elasticity, so that the demanded quantity for the product using the strategy changes easily when its price changes.
Skimming prices strategy involves adopting a relatively high price for a product at first and a lowering of the same price over time, thus allowing the company to recover its sunk costs faster Wikipedia, Considering that healthy products are prices slightly higher than normal food products in most existing markets, 'Nutri Mix' will also fall in this category and be prices above the normal breakfast cereal in supermarkets, but at the same level with competing products on the health food niche.
Therefore, skimming prices is the strategy that will be adopted initially by the company. Place This strategy refers to the establishment's location, the logistics, market coverage and infrastructure endowments e. Some of the most common distribution channels available to companies can be defined as below: Traditional methods include telephone selling, mail order or door-to-door selling.
Recently more methods have been developed including telemarketing, online shopping or radio selling. In the s, direct selling was increasing a lot in Australia as was all over the world. Despite relatively positive results regarding direct selling, this is not seen as an appropriate distribution type for food products, 'Nutri Mix' being included here.
Advertisements are strongly related to advertising.
For distribution purposes, advertisements are usually used for consumption goods, 'Nutri Mix' falling in this category. However, this will be discussed further in the promotions section of the 4Ps. A distributor is a company that markets or sells merchandise, especially a wholesaler.
It is also the company that sells to the retailers. Retailers are companies that sell directly to the consumers and can range from large businesses such as Wal-Mart to small businesses such as non-chain locations managed independently, like a family bookstore.
Agents usually sell on behalf of the producer and work on commission.
Given that Healthy Co. Therefore, the distribution will be done via at least one distributor and one retailer. The products will get to the consumer through a large retailer, although later on the company will consider distributing its healthy products through small healthy food shops.
Promotion This strategy refers to the advertisement, the promotions used to attract customers, the direct sales, the overall sales activity, the public relations and media. Promotion-related decisions refer to: Each media type has its advantages and disadvantages and marketers should be aware of those when designing their marketing campaigns.
It can also be distinguished between advertising, sales promotion, public relations, personal selling and direct marketing in terms of integrated marketing communications or better said the marketing communications mix.
Advertising is "a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement" KnowThis. Public relations PR refer to the building of good relations and company image with the company's "public.Marketing Strategies - Breakfast Cereals in Australia Essay.
Healthy Co - Marketing Strategies - Breakfast Cereals in Australia Essay introduction. Pty Ltd is a food processing organisation located in Queensland, Australia. Saturday, March 7 is National Cereal Day, so we’re celebrating by analyzing the marketing strategies behind the sugary cereal brands we grew up loving.
Follow us on Facebook, Twitter and Instagram as we celebrate our new favorite holiday, #CerealDay! This is a report on the investigation and evaluation of the marketing strategies adopted by Kellogg Company for the marketing of Kellogg Cornflakes a popular household name among branded breakfast foodstuff.
The same logic is at play in cereal makers’ marketing strategy—the one that coined the phrase “Breakfast is the most important meal of . Many cereal companies have felt outside pressure from health groups, and a version of this same FACTS report, also forced companies to take another look at its child marketing tactics.
Why Breakfast Cereals? Products we know and love. Product differentiation extremely important.
Pricing not as important. High Ad-to-Sales Ratio. Spend more than any other packaged food category in marketing products to children.